Anthonissen Р.F. Crisis communication: practical public relations strategies for reputation management and company survival

Книга на английском языке. Коммуникации в кризисных ситуациях. Peter Frans Anthonissen.
Содержание.
No thrillers, but hard reality.
Proactive crisis communication planning.
mage as a part of corporate strategy.
Calamities.
The new dynamics of financial crisis.
Fraud.
Reorganization and restructuring.
A multitude of challenges for the international food sector.
Negative press and how to deal with it.
There is no substitute for media training.
How senior management can make the crisis worse.
Judgement days.
Environmental crisis communications.
Crisis communication and the net.
Organizational barriers to crisis and public affairs management.
Risk managers.
Crisis communication checklists.