Jones D.E.H. The Aha! Moment: A Scientist's Take on Creativity

Baltimore: Johns Hopkins University Press, 2012. — 280 p. — ISBN: 9781421403311, 1421403315This book is about having ideas and―a much longer haul―making them work. David Jones, best known for his Daedalus column, tells a multitude of stories about creators and their creations, including his own fantastical-seeming contributions to mainstream science such as the unrideable bicycle and chemical gardens in space. His theory of creativity endows each of us with a Random-Ideas Generator, a Censor, and an Observer-Reasoner. Jones applies his theory to a wide range of weird scientific experiments that he has conducted for serious scientific papers, for challenging printed expositions, and for presentations to a TV audience. He even suggests new ones, not yet tried!
Creativity is as essential to science as curiosity, physical intuition, and shrewd deduction from well-planned experiments. But, says Jones, ingenuity is very uncertain. Even for the greatest inventors, about 80 percent of ideas fail. Jokiness can help, and so can lots of random data. Jones has plenty of clever advice that will help spark that madly brilliant private thought in the first place―and will encourage you to take it further.
Neither dense nor demanding, The Aha! Moment is engrossing, edifying, and scientifically serious; yet it is lightly written and asks lots of silly questions. As Jones shows, it can often pay to take an absurd idea seriously.Preface: Creativity in My Career
A Theory of Creativity
The Creative Environment
Thoughts on the Random Ideas Generator
Intuition and Odd Notions
Creativity in Scientific Papers
Heat and Gravity
Astronomical Musings
Rotating Things
Explosions and Fuses
Tricks with Optics
Properties of Materials
Physical Phenomena I Have Noticed
Odd Notions I Have Played With
Literary Information
Inventions We Need but Don’t Have
A List of Silly Questions
A Short Guide to Being Creative
Notes