Rao V.R. Handbook of Pricing Research in Marketing

British Informatics Society Ltd., 2010. — 284 p. Business analysts are generally charged with the investigation of ideas and problems. Their role is to formulate options for a way forward and produce business cases setting out conclusions and recommendations. The development of business analysis as a professional discipline has extended the role of the business analyst who now...

South-Western, Cengage Learning, 2010. — 668 p. — ISBN: 032458167X, 9780324581676. Special challenges and opportunities confront the marketer who intends to serve theneeds of organizations rather than households. Business-to-business customers representa lucrative and complex market worthy of separate analysis. A growing numberof collegiate schools of business in the United...

John Wiley and Sons –2010, 322 pages ISBN: 0470504543, 9780470504543 How organizations can deliver significant performance gains through strategic investment in marketing. With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. In the new era of tight marketing budgets, no...

Prentice Hall, USA - 2012, 576 pages, 6th edition, English language ISBN10: 0130387754 ISBN13: 978-0130387752 This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a...

Wiley, 2014. — 722 p. — ISBN: 9781118373439 Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this...