Год выпуска: 2008.
8-е издание.
Жанр: Учебник.
Издательство: MacGrow-Hill Irwin.
ISBN: 007310597x.
Формат: PDF.
Качество: Отфотографированные страницы.
Количество страниц: 770.
"Understanding Business" is the most widely used text in introduction to business courses across the USA.
Main parts of the book: Business Trends: Cultivating a Business in Diverse, Global Environments; Business Ownership: Starting a Small Business; Business Management: Empowering Employees to Satisfy Customers; Management of Human Resources: Motivating Employees to Produce Quality Goods and Services; Marketing: Developing and Implementing Customer-Oriented Marketing Plans; Managing Financial Resources.