Baschab John, Piot Jon. The Professional Services Firm Bible

New York: John Wiley & Sons, Ltd, 2005г.- 578с.
ISBN 0-471-66048-5; 2005 г.The Professional Services Firm Bible is a comprehensive, sophisticated guide to every aspect of operating all types of mid-sized professional services firms—from law and accounting firms to consulting, real estate offices, and marketing companies. Focused primarily on growing firms with several to hundreds of professionals, it presents a wealth of expert advice for firm partners and managers who want to dramatically improve their business and keep their clients and professional staff happy.
Each chapter is written by a well-known expert practitioner who shares his or her knowledge, experience, and personal stories, providing a wide range of perspectives on a specific topic area. Together, these different voices present a complete set of best practices for modern firms, as well as practical, real-world solutions for every vital function—from sales and marketing to operations to human resources to staff management.
Focused on what it takes to successfully grow a small to mid-sized firm, readers will find field-tested advice on such important topics as:
Building a sales approach that meets the needs of a growing firm
Designing marketing, sales, and business development strategies that really work
Expanding firm business through the development of new product offerings and strategic partnerships
Creating an optimal partnership and organization structure
Managing and developing professional staff
Accurately auditing and measuring the firm's performance and developing meaningful improvement plans
Growing and leveraging firm assets and resources
Designing the ideal information system for the firm
Effective management of functional areas, including HR, finance, and accounting