The work is presenting an example of successful implementation of e-business strategy by hotel. The hotel Moderne in Geneva is a very small enterprise, which is building a very good customer relationship management through using internet technologies.
Site content.
Management and interaction.
Interaction and community.
Price sensitivity.
Brand image.
Process improvement and commitment.
Cesar Ritz Colleges, 2 term, e-marketing in tourism and hospitality. 9 pages.