Connor Ulla. Contrastive Rhetoric: Reaching to Intercultural Rhetoric
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Benjamins Press, Amsterdam (2008).PP.37. This article traces the history of contrastive rhetoric and offers an agenda for expansion. Contrastive rhetoric needs to study writing as it is taking place in today’s instant and global message making environment, in addition to studying written products cross-culturally. The author argues for the expansion of the contrastive rhetoric research agenda and ends by proposing a name change to intercultural rhetoric.
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