3rd ed. — John Wiley & Sons, Inc., 2005. — 370 p.
This book is the definitive guide to careers in the graphic market, with complete coverage of print and electronic media an evolving digital design disciplines that offer today’s most sought-after jobs. This visual guide has more than 650 striking illustrations and features the latest material on interactive design, information design, motion graphics, and more.
Introduction : so you want to become a graphic designer?
How I became a graphic designer
Design specialtiesEditorial
Corporate design
Book design
Music/CDs
Information design
Advertising and branding
Environmental
Interactivity
What do you look for?
Motion
Type and lettering
Advice to designers
Design businessesFreelancers
Small studio
Partnerships
Medium firm
Large firm
On personal style
Design optionsCrossing disciplines
Entrepreneurs
Authorship
Major influences
Design educationUndergraduate
Graduate school
Continuing education
List of schools
The future of graphic design