Зарегистрироваться
Восстановить пароль
FAQ по входу

Assosiation of Business Execution (ABE). Strategic marketing

  • Файл формата pdf
  • размером 1,71 МБ
  • Добавлен пользователем
  • Описание отредактировано
Assosiation of Business Execution (ABE). Strategic marketing
UK, William House, р. 440.
Planning and strategy.
The marketing function, objectives and strategy.
Marketing and strategic choice.
Analysing the marketing environment.
Marketing information.
Auditing the marketing mix.
Consumer markets and consumer environment.
Marketing planning.
Marketing implementation and control.
Product management and development.
Branding and brand management.
The promotional mix.
Direct marketing.
Distribution channel management.
Pricing policies and price settings.
  • Чтобы скачать этот файл зарегистрируйтесь и/или войдите на сайт используя форму сверху.
  • Регистрация

Смотри также

Подробнее

Drummond G., Ensor J., Ashford R. Strategic Marketing: Planning and Control

  • pdf
Taylor & francis – 2008, 352 pages, 3rd edition ISBN: 075068271X, 9780750682718 The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly...
  • 3,06 МБ
  • добавлен
  • описание отредактировано
Подробнее

Ferrell O.C., Hartline M. Marketing Strategy

  • pdf
South-Western College – 2010, 768 pages, 5th edition ISBN: 053846738X, 9780538467384 Thoroughly revised and updated, Marketing Strategy, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and-for the first time-photographs, the fifth edition delivers a practical, straightforward...
  • 22,00 МБ
  • добавлен
  • описание отредактировано
Подробнее

Giligan C., Wilson R. Strategic Marketing Planning

  • pdf
2nd edition — Oxford: Elsevier, 2009. — 565 p.— ISBN: 9781856176170 Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and...
  • 3,94 МБ
  • добавлен
  • описание отредактировано
Подробнее

Hutt M.D., Speh T.W. Business Marketing Management: B2B

  • pdf
South-Western, Cengage Learning, 2010. — 668 p. — ISBN: 032458167X, 9780324581676. Special challenges and opportunities confront the marketer who intends to serve theneeds of organizations rather than households. Business-to-business customers representa lucrative and complex market worthy of separate analysis. A growing numberof collegiate schools of business in the United...
  • 4,27 МБ
  • добавлен
  • описание отредактировано
Подробнее

Perreault Jr.W., Cannon J., McCarthy E.J. Essentials of Marketing: A Marketing Strategy Planning Approach

  • pdf
14th ed. — McGraw-Hill, 2015. — 763 p. in color. — ISBN: 9780077861049 Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in...
  • 37,89 МБ
  • добавлен
  • описание отредактировано
Подробнее

Whalley A. Strategic Marketing

  • pdf
BoBoCoAe, AW & Ventus Publishing ApS – 2010, 121 pages ISBN: 8776816438, 9788776816438 This book is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation...
  • 6,24 МБ
  • добавлен
  • описание отредактировано
Наверх