Bouwman H., Vos H. De, Haaker T. Mobile Service Innovation and Business Models

Publisher: Springer, 2008. - 327с.This book contributes significantly to the strongly needed theoretical underpinning of designing viable business models for mobile services. Equally well, it presents some very practical approaches on business model design for electronic and especially mobile service innovations.
The authors develop a conceptual business model framework, their so-called ‘STOF model’. Furthermore they provide a business model design method based on this framework, i.e., the ‘STOF method’, following a ‘holistic’ view on business models. It may be pointed out that the discussion offers not only new ideas and concepts, but clearly raises the business models to a new level of insight and understanding.Theory:
Service Innovation and Business Models, Conceptualizing the STOF Model; STOF Model: Critical Design Issues and Critical Success Factors, The Mobile Context Explored, The STOF Method; What’s Next? Some Thoughts and a Research Agenda.
Applications:
A Practitioner View on Generic Design Issues and Success Factors, The Dynamic STOF Model in Practice, A We-Centric Service: The PolicePointer, Balancing Customer and Network Value of Mobile Payment Services, Robustness of IPTV Business Models, Mobile Service Bundles, Designing Mobile Remittance Services in Developing Countries, Assessing the Business Potential for New Mobile Services from Mock-Up Evaluation, A Standalone Digital Music Vending Service, From Prototype to Exploitation: Mobile Services for Patients with Chronic Lower Back Pain, From Prototype to Exploitation: Organizational Arrangements for a Personalized Dementia Directory.