Geoffrey Jones. Renewing Unilever: Transformation and Tradition

Oxford University Press, 2005. - 490 p.
ISBN: 0-19-926943-2 978-019-9269-43-3List of Plates
List of Illustrations
List of Figures
List of Tables
ntroduction
Strategy and Performance
Heritage and Challenges
Managing Diversity, 1965–1973
New and Old Worlds, 1974–1983
Rethinking Unilever, 1984–1990
Dynamics and Routines
Adding Value: Marketing and Brands
Risk and Reward in Emerging Markets
Trading, Plantations, and Chemicals
Human Resources
Corporate Culture
nnovation
Acquisitions and Divestments
Corporate Image and Voice
Epilogue
Appendix 1 The Special Committee and its Successors
Appendix 2 Unilever and its Major International Competitors
Language: English
Type of book: Monography
Описание:
Книга и о маркетинге, и о стратегии, и о истории развития фирмы Unilever, ее провалах и успехах, решениях, мировых процессов, на нее влияющих.
На русский переведена не была.