Atkinson A.A., Kaplan R.S., Matsumura E.M. Management Accounting: Information for Decision-Making and Strategy Execution

6th Edition. — Prentice Hall, 2011. — 551 p. — ISBN: 0137024975, 9780137024971.An approach to management accounting from the perspective of a business manager. Management Accounting: Information for Decision-Making and Strategy Execution explains how business managers can estimate and manage the cost and profitability of their products and customers. This text also covers how managers use financial and nonfinancial information to improve processes, design and develop new products, and motivate employee performance.
The principles contained in this book are relevant to us on a daily basis as we make decisions that impact the sales and profits of the Butterfinger candy bar franchise. We use the tools to evaluate media spending, to determine the extent to which we customize product offerings for retailers, to determine when to increase/decrease number of SKUs in the franchise, to identify significant consumer complaints with the product so as to determine corrective action, etc. This is a must read for anyone interested in growing a business.
Unique in approach, this text provides a balanced, cohesive integration of management and accounting that has been noticeably missing from current texts. This book appeals to the general business student as well as the Accounting major. It teaches how a business manager uses management accounting information to solve problems and manage activities within an organization. Accounting majors aspiring to become management accountants learn how to design and operate information systems that create value for their organizations. The entire text blends contemporary theory and the latest research in management accounting with practical applications and actual company experiences.