Lauer D., Pentak S. Design Basics

Wadsworth Publishing, 2004. — 304 p.Design Basics is a popular introduction to two-dimensional design. Each concept is presented in a full two- or four-page spread, making the text practical and easy for students to refer to while they work. The modular format also gives instructors the utmost flexibility in organizing their course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design, and the diversity of illustrations also includes examples from nature and non-art sources, encouraging students to see these principles in the world.Contents
Design Principles
Design Process
Unity
Emphasis and Focal Point
Scale/Proportion
Balance
Rhythm.
Design Elements
Line
Shape/Volume
Texture
Illusion of Space
Illusion of Motion
Value
Color