Wang Y., Li-Hua R. Marketing Competences and Strategic Flexibility in China

Palgrave Macmillan, 2007. - 288 pages
ISBN10: 0230013503
ISBN13: 978-0230013506In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular, in the area of creating marketing competences strategic flexibility in the Chinese context, are neither well understood nor effectively negotiated by the international investment community. In addition, the complexities in understanding the Chinese philosophy and Chinese management style have led to the anxities and hesitation of foreign operators. With examination of what is currently happening in terms of Chinese business, this book addresses Chinese business culture and its turbalent business environment. In particular, this book discusses how firms build and leverage distinctive competences, capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance in turbalent environments. Therefore, academics, researchers, and business executives on marketing and strategic management will have a strong interest in this book and obtain answers.
Yonggui Wang is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.
Richard Li-Hua is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.Philosophical Notion and Framework of the Book
Turbulent Chinese Business Environment
Constructs and Constituents of Core Competences
Conversation with Senior Chinese Business Executives
A Structured Survey in Beijing, Tianjin and Shenzhen
Creation of Strategic Flexibility and Core Competence
Building Dynamic Capability for Superior Customer Performance
Discussions and Conclusion