Routledge, 2020. — 141 p. Our elaborate market exchange system owes its existence not to our calculating brain or insatiable self-centeredness, but rather to our sophisticated and nuanced human sociality and to the inherent rationality built into our emotions. The modern economic system is helped a lot more than hindered by our innate social instincts that support our...
Palgrave Macmillan, 2022. — 221 p. This book demonstrates the primacy of touch, smell, taste, sight and sound within the retail landscape. It shows that histories of the senses, body, and emotions were inextricably intertwined with processes and practices of retail and consumption. Shops are sensory feasts. From the rustle of silk to the tempting aroma of coffee, the...
Routledge, 2016. — 500 p. "The Routledge Companion to Marketing History" is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of...
Thomas Nelson Inc., 1971. — 192 p. J.P. Wood discusses actual companies – Coca-Cola, Xerox, International Nickel, and others – and relates their experiences and techniques in specific kinds of marketing to give a clear picture of how different kinds of goods must be marketed to reach the consumer.
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